‘Product-service’ bundle
Save by purchasing both titles together
Published price £70.00/€105.00/$130.00. Offer price: £35.00/€47.50/$65.00
special offer bundle £35.00
New Business for Old Europe:
Companies need to switch their focus to selling need fulfilment, satisfaction, or experiences. In other words, selling integrated solutions or product-services. In a losing battle to compete purely on price with emerging and low-cost economies such as China, product-services can mean new business for old Europe.
Eco-service Development:
The most comprehensive analysis yet published of how eco-services are being implemented and how they could best be encouraged.


