GreenleafKey resources
Publishing
Basket  :   Log in  :   Advanced search  :  
Quick search Go
GREENLEAF NEWSLETTER


Sign up to the Greenleaf Newsletter to receive special offers and new title alerts.

SHOPPING BASKET

YOUR BASKET IS EMPTY

DELIVERY INFORMATION

DELIVERY INFORMATION

These are the approximate times that it will take for your book(s) to reach you when you order from our site:

UK (excluding Republic of Ireland and Channel Islands): 2-3 working days
Western Europe (including Switzerland, Norway and Iceland): 4-6 working days
Rest of world: 8-12 working days

Please note these are approximate times and do not allow for weekends and public holidays.

Postage and packing is charged on a simple per-item basis:

UK: GBP3.00 / EUR4.00 / USD5.00 per item
European Union: GBP5.00 / EUR7.00 / USD8.00
Rest of world: GBP6.00 / EUR9.00 / USD10.00

Electronic/digital products (e.g. PDFs)

If you have purchased a digital product (e.g. an article in PDF format), you can retrieve it by visiting “My account” and finding the link in the “DOWNLOADS” section. The link will be available for 7 days after the day of purchase.

If you have any questions about your order, please email Jayney Bown at sales@greenleaf-publishing.com or phone +44 114 282 3475.

Bookshop
Greener Management International Issue 56
Buy now

Greener Management International Issue 56

A special theme issue on The Base of the Pyramid in Latin America 

Edited by Miguel Ángel Gardetti, Centre for Study of Corporate Sustainability, Argentina
May 2010   112 pp   171 x 248 mm  
journal   £25.00  


The purpose of this special issue is to continue promoting the BoP conceptualization in the Latin American region, a contribution that began with the creation of the Argentine Base of the Pyramid Learning Laboratory in September 2005. The call for papers for this special issue of Greener Management International covered three key domains relating to the BoP approach: BoP as a new market as a source for the co-creation of new sustainable business ventures highlighting the role of local entrepreneurs; the role of technology and innovation; and sustainability.

 

Table of Contents

 

Preface

Stuart L. Hart, Johnson School of Management, Cornell University, USA
    
This item available in PDF format for free download     Download


Introduction

Miguel Ángel Gardetti, Centre for Study of Corporate Sustainability, Argentina
    
This item available in PDF format for free download     Download


Consumer Behaviour of the Base of the Pyramid Market in Brazil

Edgard Barki and Juracy Parente, Getúlio Vargas Foundation, Brazil
Read abstract     
This item available in PDF format   13pp £10.00     Buy now


Partner Selection for Inclusive Business Models: The Case of Casa Melhor

Christina Gradl and Aline Krämer, Emergia Institute, Germany, and Fausto Amadigi, Universidad Alcalá de Henares, Spain
Read abstract     
This item available in PDF format   18pp £10.00     Buy now


PET Bottle Recycling Chain: Opportunities for the Generation of Employment and Income

Luis Felipe Nascimento, Marcelo Trevisan, Paola S. Figueiró and Marilia B. Bossle, Federal University of Rio Grande do Sul, Brazil
Read abstract     
This item available in PDF format   14pp £10.00     Buy now


ISO 14001 Certification in BoP Markets: Case Studies in Uruguay

Åsa Malmborg, Vectura Consulting AB, Sweden, and Cecilia Mark-Herbert, Swedish University of Agricultural Sciences, Sweden
Read abstract     
This item available in PDF format   17pp £10.00     Buy now


Masisa Argentina and the Evolution of its Strategy at the Base of the Pyramid: An Alternative to the BoP Protocol Process?

Miguel Ángel Gardetti, Centre for Study of Corporate Sustainability, Argentina, and Guillermo D’Andrea, Universidad Austral, Argentina
Read abstract     
This item available in PDF format   17pp £10.00     Buy now


Analysis of Two Peruvian Corporations: A Framework for Understanding Base of the Pyramid Consumers

César Antúnez de Mayolo and Miguel Ferré, PAD, Escuela de Dirección de la Universidad de Piura, Peru
Read abstract     
This item available in PDF format   19pp £10.00     Buy now