Trevor Goddard, Curtin University of Technology, Australia
234 x 156 mm
This chapter deals with the link between the social objectives and conventional economic objectives of a company. Starting with corporate social responsibility, approaches such as social auditing and reporting are addressed. Subsequently, the business case of a company's voluntary social engagements is discussed for cause-related marketing, ethical relativism, reputation and competitive advantage. Changing the perspective on the company, the social case is afterwards dealt in terms of social justice, stakeholder theory, the deontological argument and the unexpected factor. The chapter ends with a discussion of the role and usefulness of social auditing as an environmental scan.